branding
noun [ U ] uk/ˈbræn.dɪŋ/ us/ˈbræn.dɪŋ/
品牌化
the act of giving a company a particular design or symbol in order to advertise its products and services
The successful branding and marketing of the new beer has already boosted sales and increased profits. 对这种新啤酒的成功品牌化和市场营销已经促进了销售，其利润也有所增加。