brand loyalty
noun [ U ] uk/ˈbrænd ˌlɔɪ.əl.ti/ us/ˈbrænd ˌlɔɪ.əl.t̬i/
品牌忠诚（指喜欢购买同一公司、同一名称的产品并已成为习惯）
the habit of always buying a product with the same name, made by the same company
All manufacturers want to encourage brand loyalty to their own products. 所有的制造商都想提升顾客对自己产品的品牌忠诚度。