captology
noun [ U ] computing specialized uk/kæpˈtɒl.ə.dʒi/ us/kæpˈtɑː.lə.dʒi/
计算机劝导学，电脑劝导学
the study of how computer technology can be used to change people's opinions, or to persuade them to do something
The field of study known as captology creates insight into how computing products can be designed to change what people believe and what they do. 这个被称为计算机劝导学的研究领域提供了一个新的视角，让人们了解计算机产品是如何通过设计来改变人们的信仰和行为的。
- More examples
- Persuasive technology and its field of study, captology, was pioneered in large part by B.J. Fogg, who began studying the use of persuasion in technology in the 1990s.
- Captology is derived from “Computers as Persuasive Technologies”.
- Captology: how the Fitbit pedometer really motivates its users.
- What is B.J. Fogg's greatest hope for captology? World Peace.