CMO
noun [ C ] uk/ˌsiː.emˈəʊ/ us/ˌsiː.emˈoʊ/
营销总监，首席营销官（chief marketing officer的缩写）
abbreviation for chief marketing officer : the person in an organization who has the most important position with responsibility for the organization's marketing (= advertising and selling its products or services)
The CMO must change with or ahead of the market, exploit new technologies and be in tune with constant social changes. 营销总监必须应市场变化而变，先市场变化而变，开拓新技术，与社会的不断变革同步。
I interviewed the CMO of WebTrends last year, and I was very impressed with the company's implementation of agile marketing techniques. 去年我采访过WebTrends网站公司的营销总监，该公司奉行的灵巧营销技术让我印象深刻。
- More examples
- The Girl Scouts organization hired its first-ever chief marketing officer (CMO) in an effort to remain relevant for today's modern girls.
- CMOs have to understand the dynamic, complex and highly competitive environment in which their company operates.
- Best Buy CMO Mike Linton spoke to an audience at the Aberdeen Group's Chief Marketing Officer Summit yesterday.
- The CMO can exercise considerable influence in driving the company's strategy.
- The report notes that the average tenure of a CMO is merely 23 months compared to a CFO who typically lasts 4-5 years.