community management
noun [ U ] business, internet & telecoms specialized uk/kəˌmjuː.nə.ti ˈmæn.ɪdʒ.mənt/ us/kəˌmjuː.nə.t̬i ˈmæn.ədʒ.mənt/
（在社交媒体上经营品牌形象并与客户等保持良好关系的）网络社区管理
the job of making sure that a brand (= a product or company) has a positive image and good relationships with its customers or followers on social media
She has worked in web product management, online community management, content management, and search engine marketing for more than ten years. 她在网络产品管理、网络社区管理、内容管理和搜索引擎营销领域工作了十多年。
More and more organizations are transitioning existing marketing roles to community management roles. 越来越多的组织正在将现有的营销职位转变为社区管理职位。
- More examples
- An internal reorganization to support online community management was undertaken.
- "Community management is like gardening - there is a need to seed, feed and weed," Ms Goldman said.
- He is directly responsible for loyalty programmes, community management and customer service.