click-through rate
noun [ C ] business, internet & telecoms specialized uk/ˈklɪk.θruː ˌreɪt/ us/ˈklɪk.θruː ˌreɪt/ (abbreviation CTR)
点击率
a measurement of the number of people looking at an item or a page on the internet who then follow a link (= a connection between documents) to another page or website
They claim click-through rates on this type of ad are up to 3 percent, which is quite high. 他们声称这类广告的点击率高达3% ，这是相当高的一个比率。
- More examples
- At that time the average click-through rate for ads on the site was estimated to be an abysmal 0.008%.
- Poor click-through rates signaled that portals were failing to deliver on their promise of direct-marketing riches.
- We're getting click-through rates on our ticker at the bottom of the video screen of around 1% to 2%.
- Using questions in the copy rather than statements can increase the click-through rate by up to 16%.