ethos
noun [ S ] uk/ˈiː.θɒs/ us/ˈiː.θɑːs/
（个人或团体的）精神特质，价值观，信条
the set of beliefs, ideas, etc. about the social behaviour and relationships of a person or group
national ethos 民族精神特质
working-class ethos 工人阶级道德思想
The ethos of the traditional family firm is being threatened. 传统家族公司的价值理念受到威胁。