guerrilla marketing
noun [ U ] uk/ɡəˌrɪl.ə ˈmɑː.kɪ.tɪŋ/ us/ɡəˌrɪl.ə ˈmɑːr.kɪ.t̬ɪŋ/
游击式营销
unusual methods of getting attention for a product or service, usually ones that cost little money and involve giving or showing things to people in public places
They are a design studio in Los Angeles specializing in guerrilla marketing, using street-art techniques to promote brands. 他们是洛杉矶的一个设计工作室，专门从事游击营销，使用街头艺术技巧来推广品牌。
Uploading a video to YouTube is a relatively inexpensive form of guerrilla marketing. 上传视频到 YouTube 是一种相对便宜的游击营销行为。
- More examples
- Guerrilla marketing allows smaller companies with limited advertising resources to take on their bigger competitors and get their message out.
- He leased space for his DJ academy, and, after a spate of guerrilla marketing - flyers, posters, Craig's List posts and more - opened to a sold-out semester.
- We will be engaged in guerrilla marketing at the convention, having our brand ambassadors interact with conventiongoers.
- These free wristbands are a good example of guerrilla marketing.