customer relationship management
noun [ U ] business specialized uk/ˌkʌs.tə.mə rɪˈleɪ.ʃən.ʃɪp ˌmæn.ɪdʒ.mənt/ us/ˌkʌs.tə.mɚ rɪˈleɪ.ʃən.ʃɪp ˌmæn.ədʒ.mənt/ (abbreviation CRM)
客户关系管理
ways that a company can encourage customers to like it and buy from it, for example by using software to look at information it has about its customers and by using social media
Customer relationship management, or CRM, has been a hot topic since the early 1990s, when database-driven systems began to help companies gather better data on their customers. 自1990年代初以来，客户关系管理，简称 CRM，一直是一个热门话题，以数据库驱动的系统开始帮助企业更好地收集客户数据。
Banks spend heavily on customer relationship management (CRM) systems to predict customer defections. 银行在客户关系管理（CRM）系统上投资巨大以预测客户流失情况。
- More examples
- Technological solutions in the area of customer relationship management have made it possible for more firms to assess the effects of their marketing activities.
- Core business processes like supply chain management and customer relationship management are handled by standard software packages.
- He founded Siebel Systems, which specialized in customer relationship management software.
- They provide low-cost finance and accounting, procurement and customer relationship management services for clients.