downmarket
adjective UK disapproving uk/ˌdaʊnˈmɑː.kɪt/ us/ˈdaʊnˌmɑːr.kɪt/ (US downscale)
低档的，低端的，价廉质次的
low in quality and cheap in price; relating to or intended for people who are poor or not educated
a downmarket tabloid newspaper 面向低收入人群的通俗小报
Opposite: upmarket