downscale
adjective US uk/ˈdaʊn.skeɪl/ us/ˈdaʊn.skeɪl/ (UK downmarket)
低档的，低端的，价廉质次的
low in quality and cheap in price; relating to or intended for people who are poor or not educated
a downscale tabloid newspaper 面向低收入人群的通俗小报
Opposite: upscale