marketing communication
noun /ˈmɑː.kɪ.tɪŋ kə.mjuː.nɪˌkeɪ.ʃən/ /ˈmɑːr.kɪ.t̬ɪŋ kə.mjuː.nəˌkeɪ.ʃən/
[ C ]营销沟通，营销传播
a piece of advertising that a company uses to encourage people to buy a product or service
He makes a living writing corporate marketing communications. 他以撰写企业营销传播文章为生。
A marketing communication does not have to immediately result in a purchase to be an important component of interactive marketing. 营销传播作为互动营销的一个重要组成部分不一定立即带来购买行为。
- More examples
- Few marketers would argue against the importance of relevant, timely, personalized marketing communications.
- With better packaging and better marketing communications, these products still have the opportunity to break through the current image.
- There are 8 critical elements every marketing communication must have to guarantee success.
marketing communications [ plural ]营销沟通（活动），营销传播（活动）
the job or activity of encouraging people to buy a product or service using methods such as advertising, social media, and personal selling
She is the company's senior vice-president of marketing communications. 她是该公司负责营销传播的高级副总裁。
Direct marketing has become an important element of marketing communications. 直接营销已经成为营销传播的一个重要因素。