low-hanging fruit
noun [ U or plural ] informal uk/ˌləʊ.hæŋ.ɪŋ ˈfruːt/ us/ˌloʊ.hæŋ.ɪŋ ˈfruːt/
长在低处的果实；容易实现的目标
something that is easy to obtain, achieve, or take advantage of
The easy changes have all been made. All the low-hanging fruit has been picked. 简单的改变都已经完成了，所有容易实现的目标都已经实现了。
When cutting costs, many companies start with the low-hanging fruit: their ad budgets. 在削减成本时，许多公司都从最容易实现的目标开始: 广告预算。
- More examples
- For the beauty-care industry, the teen demographic is a new category for them - low-hanging fruit.
- I'm a great believer in picking low-hanging fruit. Start with what's easy, and go higher later.
- This legislation is some of the low-hanging fruit - the issues that we can agree upon across parties and regions.