hype
noun [ U ] informal uk/haɪp/ us/haɪp/
（新闻媒体的）大肆宣传，炒作
a situation in which something is advertised and discussed in newspapers, on television, etc. a lot in order to attract everyone's interest
media hype 媒体炒作
There's been a lot of hype around/surrounding his latest film. 围绕他的最新影片进行了大规模的宣传。
I've been put off reading the book by all the hype. 所有的宣传炒作让我对这本书产生了反感。
Compare: ballyhoo
hype
verb [ T often passive ] uk/haɪp/ us/haɪp/ (also hype up)
（通过新闻媒体）大肆宣传，炒作
to repeatedly advertise and discuss something in newspapers, on television, etc. in order to attract everyone's interest
It's being hyped as the musical event of the year. 它正被炒作成年度音乐盛事。
Phrasal verb
hype someone up 使（某人）兴奋，使（某人）激动
to make someone feel very excited
I always feel hyped up before an exam. 我在考试之前总是很兴奋。