rebrand
verb [ I or T ] business specialized uk/ˌriːˈbrænd/ us/ˌriːˈbrænd/
给（机构，公司，产品等）重塑形象
to change the way that an organization, company, or product is seen by the public
Businesses may decide to rebrand for several reasons. 企业可能因为种种原因而重塑形象。
We'll show you how to rebrand your organization in ten easy stages. 我们会向你们展示如何通过十个简单步骤重塑公司形象。
- More examples
- Her next step is to rebrand the product and reach a larger customer base.
- He was a brilliant political strategist who instinctively understood the need to rebrand the party.
- The city has cleaned up its sooty skies and rivers and now wants to rebrand itself as a happening place for culture.