（用于名词后）完全是，不折不扣，不过是
used after a noun to mean "and nothing else"
He is motivated by greed, pure and simple. 他完全是被贪婪所驱使。
What's happening in that country is ethnic cleansing, pure and simple.
Despite all the conspiracy theories, I'm convinced it was an accident, pure and simple.
This kind of lending is fraud, pure and simple.
Going to the press with that story was a betrayal, pure and simple.
See also: pure (COMPLETE)