off-brand
adjective business specialized uk/ˈɒfˌbrænd/ us/ˈɑːfˌbrænd/
非名牌的;商标未注册的
not having a well-known brand name (= the name given to a product by the company that makes it)
Many teenagers wouldn't consider off-brand sneakers. 许多青少年不会考虑非名牌的运动鞋。
Your basic computer operating system is compatible with almost any piece of off-brand software you download. 你的基本电脑操作系统跟你下载的任何非品牌软件几乎都可以兼容。
劣质的，劣牌的
not helping a company present the image of itself and its products that it wants to present
One of the likely times to be off-brand is when customers voice complaints. 消费者投诉是让品牌声名狼藉的一种可能。
They will help your staff develop a better sense of what it means to be on-brand or off-brand. 他们会帮助你的雇员更好地理解什么是优质品牌，什么是劣质品牌。
Opposite: on-brand
- More examples
- People buy off-brand cigarettes for just over $2 a pack.
- In West Virginia there is only one refinery that sells off-brand gas.
- Its online channel is off-brand, thereby diluting the brand’s premium status further.
- The look and feel of the advertising doesn't reflect our promise of 100 percent professional care. The ads were off-brand!