persona
noun [ C ] uk/pəˈsəʊ.nə/ us/pɚˈsoʊ.nə/ personae /pəˈsəʊ.niː/ /pɚˈsoʊ.niː/ personas
（同本人真实品格不一致的）表面形象，表象人格
the particular type of character that a person seems to have and that is often different from their real or private character
He had a shy, retiring side to his personality that was completely at odds with his public persona. 他性格里有害羞内向的一面，这和他的公众形象极不相符。