on-brand
adjective uk/ˈɒnˌbrænd/ us/ˈɑːnˌbrænd/
business specialized 优质品牌的;形象良好的
helping a company present the image of itself and its products that it wants to present
It is better to recruit people who are naturally on-brand, than spend time and energy realigning them with the brand goals. 与其花时间和精力培训以帮助新雇员与品牌目标形成一致，还不如招聘那些天生符合品牌形象的人才。
We have an on-brand internal culture. 我们有一个彰显品牌精神的内部文化。
Opposite: off-brand
- More examples
- We encourage them to use the terms "on-brand" and "off-brand" to identify behaviours that are aligned with the brand and those that are not.
- When asked to write a blog in an on-brand manner, they really struggle.
- The company is clear in wanting everyone to be on-brand at all times.