own brand
noun [ C ] UK uk/ˌəʊn ˈbrænd/ us/ˌoʊn ˈbrænd/ (US store brand)
（商店的）自家品牌，自有品牌
a product that has the name of the shop that sells it, rather than the name of the company that made it
[ before noun ] own-brand cosmetics 自有品牌化妆品