signage
noun [ U ] business specialized uk/ˈsaɪ.nɪdʒ/ us/ˈsaɪ.nɪdʒ/
广告标志
all the signs that advertise a product, etc.
As part of its rebranding effort, the company will replace signage on 2,000 of its stores. 作为改名活动的一部分，这家公司将更换旗下两千多家商店的广告标志。
标志，标识，标记
signs that tell people what something is or where to go
Lee suggested signage could make it clear that the area is open to the public. 李建议通过标志清楚表明这一区域对公众开放。