sticker price
noun [ C ] US uk/ˈstɪk.ə ˌpraɪs/ us/ˈstɪk.ɚ ˌpraɪs/
（汽车等由厂商给出的）标价
the official price of something such as a car, given by the company that made it
I got my truck for $2,000 less than the sticker price. 我的卡车是以低于标价2000美元的价格买下的。